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FARMERS INSURANCE SAFETY ZONE

What would you do if your child were lost? Could you provide their height and weight? Do you have a current photo? The fact is that over 34 percent of parents don’t have this vital information readily available and over 40 percent don’t have a recent photo to share. This is crucial information that law enforcement says could make the difference between an immediate recovery or a prolonged search.

Farmers wants to help! In partnership with the National Center for Missing and exploited Children and Imagery Concepts, Farmers is getting families back where they belong – home safe and sound.

The Farmers Insurance Safety Zone will provide parents with free “Family Organizer” identification software that includes fingerprints and a standardized, high-quality digital image of their child with a place to record current detailed characteristics. If the unthinkable occurs, a parent can immediately transfer this important information to law enforcement with the click of button. To learn more, visit www.farmers.com.